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MarketingWorksheetAbout 25 minutes

Competitor Analysis Worksheet Template

Compare competitors across target markets, positioning, products, pricing, messaging, strengths, weaknesses, and strategic opportunities.

Template structure

Complete each section with accurate information

Work through the sections in order. Keep inputs specific, evidence-based, and relevant to the intended audience or operational purpose.

  1. 1

    Competitor profile

    Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.

    Your notes for competitor profile

  2. 2

    Target market

    Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.

    Your notes for target market

  3. 3

    Offer and pricing

    Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.

    Your notes for offer and pricing

  4. 4

    Positioning

    Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.

    Your notes for positioning

  5. 5

    Strengths and weaknesses

    Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.

    Your notes for strengths and weaknesses

  6. 6

    Strategic opportunities

    Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.

    Your notes for strategic opportunities

How to use this template

Follow a simple four-stage process

Stage 1

Define the outcome

Clarify the decision, deliverable, process, or result this template must support.

Stage 2

Gather the inputs

Collect reliable context, evidence, constraints, stakeholder requirements, and source material.

Stage 3

Complete each section

Write specific information in every section and identify assumptions or unresolved questions.

Stage 4

Review before use

Check accuracy, completeness, clarity, risk, and practical readiness before finalizing the document.

Quality review

Check the completed template

  • Confirm every section supports the intended objective.
  • Verify names, dates, figures, claims, requirements, and source information.
  • Remove vague, duplicated, irrelevant, or unsupported content.
  • Record assumptions, risks, ownership, and unresolved actions.
  • Apply human review before publishing or operational use.

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