Template structure
Complete each section with accurate information
Work through the sections in order. Keep inputs specific, evidence-based, and relevant to the intended audience or operational purpose.
- 1
Persona profile
Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.
Your notes for persona profile
- 2
Primary goals
Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.
Your notes for primary goals
- 3
Pain points
Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.
Your notes for pain points
- 4
Buying triggers
Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.
Your notes for buying triggers
- 5
Common objections
Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.
Your notes for common objections
- 6
Message strategy
Add concise, verified, and decision-useful information for this section. Avoid vague statements and document assumptions where evidence is incomplete.
Your notes for message strategy